Next month, we’ll be collaborating with local Masterchef quarter-finalist Mike Williams to create a unique, one-off taster menu event which will celebrate local produce and talent.
This exciting, one-time-only pop-up restaurant project will take place on Saturday 21st October and marks the latest development in our fruitful collaboration with Mike.
It is also part of our ambition to include entertainment and social events in our offering
Mike will be using White Rabbit’s chocolate to create an extravagant menu for all to enjoy.
The dishes will be the centrepiece of our event at Elwell’s Restaurant in Flemingate on Saturday 21 October, from 6pm to 8.30pm. Catering students from East Riding College will also be given the opportunity to work alongside us, to help hone their cooking skills and experience.
Mike will create a four-course menu through which he hopes to inspire people about chocolate and its many unexpected uses in cooking, from how to taste and enjoy it to the full, to the various taste profiles truly fine chocolate has to offer. We will also be involving local wine merchant House of Townend to provide wines for each course which match the unique flavours of the food and chocolate ingredients.
Mike said it is essential to use the best quality, fine chocolate in cooking: “Many people don’t realise what a fantastic ingredient chocolate can be, and there are so many unexpected ways in which you can use it in cooking.
“White Rabbit produce such an amazing variety of really fine quality chocolate, it gives the best possible culinary results and we are really excited by the idea of showcasing this in our taster menu.”
Our relationship began when Mike popped into our Dyer Lane shop in Beverley, and we recognised him from the TV series. “I’ve been a customer for quite a while and would pop in regularly,” added Mike.
“I’m the kind of guy that likes to shop locally and I got chatting to Ed, and this led to the idea of doing a pop-up night. We quickly recognised that we share a love of fine food and ingredients and have become friends and colleagues as a result.”
This isn’t our first brush with Masterchef either. We recently signed an exclusive deal with the prestigious brand, which is helping to cement its position on the national stage.
We are one of only 70 suppliers nationwide, recommended by former contestants on the popular TV programme, to be promoted to its viewers. The Masterchef links have really boosted business for us and we’re hoping that the pop-up restaurant will add another string to our bow.
“It’s a bit of fun for us, it should be a great night for those who come along and hopefully we’ll open people’s eyes to a few possibilities they weren’t aware of too,” concluded Mike.
One of the main aims of the pop-up restaurant is celebrating local food culture and Mike thinks that White Rabbit and other businesses in the area have the potential to help Beverley rival other foodie cities such as York and Leeds. “I think Beverley has got the potential, we have got some great businesses and restaurants right on our doorstep, it’s not the easiest place to get to so you need a good reputation and plenty of things going on for people to make the journey.”
Other locally-sourced produce they plan to feature includes smoked duck from Staal Smokehouse, and macarons from Patrick Macaron & Patisserie (Macaronman).
Ed said: “I’m very excited about what will hopefully be our first of many taster menus. As well as selling great chocolate, we want White Rabbit to be a place people come to to socialise, meet us and have a whole enjoyable experience around food. Other things we’ve done recently include everything from lolly-making workshops, to musical entertainment by popular local artists.
“We love nothing more than collaborating with other like-minded local people, too, and as well as Mike, we’re looking forward to working with East Riding College to create what we hope will be an exciting opportunity for all involved and hopefully will be a really memorable night, too.”
Places for the taster night are limited. Tickets will be allocated on a first come, first served basis, and cost £40 each, with optional wine tailored to each course for an additional £15 per head. Anyone who would like to come along should email email@example.com or call us on (01482) 679325.